Commercialization ToolFrom idea to growth, much faster.
Lugnås helps businesses and founders turn a business model into a real go-to-market plan — with named customers, a sales strategy, and competitive analysis, and much more, based on assessments of the product and the team. It also lists potential investors, and assesses the fit with the business.
No credit card. Trial includes 5 customer suspects and 5 investor leads.
One workspace. Four moves that matter.
Lugnås walks you through commercialization the way an experienced operator would — one disciplined step at a time.
Define the business
Pre-fill from a website or describe your model. Get a sharp profile of what you sell and to whom.
Find real customers
Generate qualified suspect lists with named companies — not vague personas.
Plan the sales motion
Turn the suspect list into a concrete strategy: messaging, channels, and next steps.
Qualify investors
Surface investors that actually fit your stage, sector, and geography — and track outreach.
Built for the people who do the work.
Whether you're building, investing, or supporting founders, Lugnås gives each role the same source of truth — so conversations move forward instead of in circles.
Founders & operators
Move from a vague idea to a defensible go-to-market in days, not quarters.
Investors
Evaluate opportunities with a structured view of model, traction, team, and IP.
Ecosystem partners
Advisors, accelerators, and partners get a shared workspace to support multiple ventures.
- AI-assisted business model from any company website
- Named-account suspect lists with sales context
- Concrete sales strategy and pitch collateral analysis
- Investor leads matched to your stage and sector
- Snapshot history so you can compare research over time
- Team, products, IP, and competitor research in one place